What makes DOVE® CHOCOLATE so silky smooth? DOVE® Chocolate's unique silky texture is accomplished through the combination of fine milling and the right mixture of ingredients of which cocoa butter plays a significant role. Mars is a family-owned company, and one of a handful of companies that make our own chocolate. Mars Snackfood U.S. is committed to making our chocolate— including DOVE® PROMISES® Milk and Dark Chocolate - only with real cocoa butter.
The U.S. Standard of Identity government regulations define what can be called "milk chocolate", "semisweet chocolate" and "bittersweet chocolate". These standards - require that cocoa butter (and a small amount of milk fat) are the only fats used. Unlike other chocolate bars that may use terms such as "chocolate-coating" "chocolately" or "made with chocolate," DOVE® Milk and Dark Chocolate products are clearly labeled as the real thing. With almost 100 years of chocolate-making history, Mars will continue to create delicious, real, 100% chocolate, just like DOVE® Chocolate.
To find out more about our Real Chocolate Promise, click here.
At Mars we take our responsibility for marketing our brands appropriately very seriously. We have a Marketing Code that governs all our promotional activity and states that we only promote our products to people aged 12 and over as this is the age at which we believe that people can make informed choices about sensible snack consumption.
We apply our Marketing Code to all our advertising and communications and are committed to providing you and your family with suitable and transparent information about our products.
For more information about how we promote our products responsibly, please follow the link to the Mars Marketing Code.
If you are under the age of 12, always get permission from your parent or guardian before you submit any information about yourself online.
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As a responsible manufacturer,
we need to check your age to
ensure that we adhere to our
commitment to market our brands responsibly.
For more information about how we only promote our products responsibly, please follow the link to the Mars Marketing Code.
For more information about our Marketing Code please click here..
Our Marketing Code states that you are not eligible to view the content that you have requested.
Unfortunately, this is as far as you can go on this section of our website.
For more information about how we only promote our products responsibly, please follow the link to the Mars marketing Code.
When you visit our websites we want you to know that we respect your privacy and always use care in dealing with the personal information entrusted to us by you. We are committed to providing you with clear, concise information about how we protect your online privacy.
Read Mars' full privacy statementOur legal policy explains the terms on which you can use our websites. You can read the full Mars legal policy by clicking the link below:
Read Mars' full legal policy
Mars Chocolate North America
800 High Street
Hackettstown, NJ 07840 USA
Phone Number: 1-800-551-0702
At Mars, we believe it is important that we provide people with all the facts required to make informed choices about our products, so they can be enjoyed as part of a healthy, balanced diet.
We are working hard to improve the nutritional content of our products without any compromise to taste or quality.
We continue to invest time and resource into making sure that we promote healthy, active lifestyles for our consumers and associates.
Read more about nutritionAs a responsible manufacturer, and in line with our Marketing Code, we only promote our products to people aged 12 and over as this is the age at which we believe that people can make informed choices.
As part of our Marketing Code we aim to ensure that all our communications are directed to adults and teens, and we ensure that we provide you with the information you need to make informed choices about our products.
Read our Full Note to Parent's PolicyConsumer feedback is really important to us. If you cannot find the information you require on this website, or you have any ideas that you would like to share with us, we'd love to hear from you.
Please visit our Contact us page to find out the ways you can get in touch.
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